Jaclyn Basile - Still-Life: AW24

Still-Life: AW24

Overview

'Still Life: AW24' translates the season’s fashion narrative - a British rural idyll of curated interiors and gardens - into an intimate, product-focused visual language. The series explores tonality, materiality, and quiet eccentricity, situating beauty within a world of texture, craftsmanship, and heritage.

Concept

Rooted in the overarching Autumn/Winter Idyll direction, this still-life series extends the campaign’s celebration of British heritage into a more contemplative, tactile space. Drawing on the language of interiors and gardens, each composition balances refinement and eclecticism - pairing patterned surfaces, natural textures, and painterly shadows to evoke a sense of cultivated ease.

The creative approach mirrored the fashion imagery art-directed by Vincent Levy: minimal yet intentional compositions, a focus on form and tone, and an emphasis on the relationship between object and surrounding environment. The palette leans toward depth and warmth - autumnal hues, woodgrain, and fabric texture - creating a dialogue between product and place.

Fashion Moodboard

The result is a quietly expressive still-life series that feels both grounded and elevated - a study in modern British elegance, seen through the lens of material detail and mood.