Beauty School: Harvey Nichols
Overview
Beauty School is Harvey Nichols’ monthly beauty campaign series, refreshed each season to align with the brand’s wider editorial direction. Running across site, social, email, paid media, and OOH, the series spotlights a rotating theme - from hero brands to seasonal rituals and category–led stories. These recurring campaigns became a space for experimentation, allowing for dynamic visuals that evolved with each month while maintaining a cohesive Harvey Nichols identity.
Beauty School is Harvey Nichols’ monthly beauty campaign series, refreshed each season to align with the brand’s wider editorial direction. Running across site, social, email, paid media, and OOH, the series spotlights a rotating theme - from hero brands to seasonal rituals and category–led stories. These recurring campaigns became a space for experimentation, allowing for dynamic visuals that evolved with each month while maintaining a cohesive Harvey Nichols identity.
Concept
Each edition of Beauty School interprets the overarching seasonal campaign through a focused beauty lens, translating broader themes into precise, expressive still-life and on-model moments. The creative approach combines adaptable set design, considered color palettes, and product-forward storytelling to deliver content that feels fresh, editorial, and elevated month after month. By tailoring the visual language to each theme — whether brand-led, ingredient-driven, or ritual-focused — the series remains both unified and continually reimagined, offering an ongoing rhythm of discovery for the customer.
Each edition of Beauty School interprets the overarching seasonal campaign through a focused beauty lens, translating broader themes into precise, expressive still-life and on-model moments. The creative approach combines adaptable set design, considered color palettes, and product-forward storytelling to deliver content that feels fresh, editorial, and elevated month after month. By tailoring the visual language to each theme — whether brand-led, ingredient-driven, or ritual-focused — the series remains both unified and continually reimagined, offering an ongoing rhythm of discovery for the customer.
Campaign
Social GIFs
In Situ
In store
BTS
