Charlotte Tilbury Airbrush Flawless Lip Blur
Overview
Airbrush Flawless Lip Blur arrived with an unexpectedly flexible formula: a matte finish that remains comfortable and can shift from diffused to saturated depending on application. The shade range - Honey Blur, Nude Blur, Pillow Talk Blur, Pillow Talk Medium Blur, Ruby Blur, Flame Blur, Walk of No Shame Blur, and Rose Blur - required a system that treated each color with equal clarity while highlighting the product’s buildable character.
Concept
The direction examined the idea of “blur” as more than an effect. Controlled motion, camera shake, and sharp-to-soft transitions were used to echo how the lipstick moves from a gentle haze to a defined, bold lip. Compositions played with edge softness, directional pull, and subtle motion blur, creating visuals that mirrored the product’s versatility rather than simply illustrating it. The imagery underscored the formula’s “matte-meets-moisture” quality, framing each shade as both expressive and precise.
Model Campaign
Still-Life
Video
Swatching
