The Curators
Overview
"The Curators” is a still-life project that elevates key items from the SS24 collection into gallery-worthy objects. By re-imagining product as art, the campaign brings together beauty, texture and industrial detail in a tactile and visual narrative.
Concept
Drawing on the theme of “curation” and the language of art exhibitions, we treated each product as an objet d’art. Studio-backdrops echoed gallery architecture: canvases, plinths, draped cloths, archival paper and painted surfaces introduced texture and context.
We aimed to centre the gaze on the product - minimal distractions, maximum materiality. The interplay of industrial/supportive elements (metal plinths, studio wrapping) and painterly touches (brush-strokes, blended textures) underscored the brand’s design DNA and elevated the packaging into an artwork itself.
Moodboard
The result: a still-life series where beauty meets fine art; each image invites the viewer to pause, observe surface, form and light. The narrative is visual, tactile and refined — positioning SS24 as collectible, intentional and design-rich.
Campaign
Treatment carried on throughout the rest of the season and used on social:
Talent
Art Director - Jaclyn Basile
Fashion Director - Vincent Levy @vincelevy
Photographer - Sophia Cliffe @sophiacliffe
Producer - Megan Lambert @megs_lambert