G Spot
Overview
Created in collaboration with G Spot, Gillian Anderson’s natural soft-drink brand powered by nootropics and adaptogens, this shoot introduced a set of fresh visual assets for use across digital and social channels. The brief centered on the brand’s sensory positioning — uplifting, joyful, and rooted in wellbeing — tying the product’s functional benefits to an elevated lifestyle mood.
Concept
Guided by the brand line “so you can really taste what pleasure feels like,” the creative approach highlights refreshment, ease, and a tactile sense of hydration. Bright, optimistic lighting and fluid compositions echo the product’s energetic qualities, while subtle gestures and droplets introduce a sensory playfulness. The result is a series of lively, pleasure-forward stills that communicate both the functional boost of nootropics/adaptogens and the feel-good spirit at the heart of the brand.
Campaign
Social GIF
BTS