The Wellness Edit
Overview
'The Wellness Edit' explores beauty through the lens of wellbeing - a clean, luminous study in self-care and modern ritual. The series celebrates investment in skin, routine, and inner balance, bringing together skincare, supplements, and beauty tools in a fresh, honest aesthetic.
Concept
Conceived as a continuation of the season’s tactile storytelling, The Wellness Edit turns the gaze inward - from surface beauty to holistic care. The creative direction centered on purity, balance, and quiet luxury: soft daylight, tonal palettes, and a focus on skin texture and reflection.
Shot around a framework of key wellness touch-points - supplements, facial tools, and the ritual of skincare - the imagery aimed to distill a sense of calm intention. Each composition highlighted form and function equally: smooth ceramics, glass vessels, and clean product architecture arranged with natural precision.
Moodboard
Styling Reference Board
The aesthetic language echoed a spa or gallery environment - minimal yet sensorial, built around clarity, breath, and texture. The result is a visual narrative that positions wellness not as indulgence, but as a deliberate act of beauty and care.
Campaign
IG Reels
Display
BTS
Talent
Art Director - Jaclyn Basile
Fashion Director - Sophie Henderson @sophie_hendy
Photographer - Sophia Cliffe @sophiacliffe
Photography Assistant - Sebi Bruckner @sebibruckner
Stylist - Sammiey Hughes @sammiey_hughes
Styling Assistant - Lewis Roye @lewisroye_
Production - Megan Lambert @megs_lambert, Nick Rainsford @mrnickrainsford
Model - Laura Brown @ Milk Management @xlaura_brownx
HMUA - Violet Zeng @violetz_mua