Adidas Consortium Cup
Concept
A global digital campaign for adidas Originals bringing together 16 leading sneaker retailers in a four-week, audience-led design tournament. The project launched with a hero film establishing the format, talent, and visual identity for the series.
Final assets spanned hero and episodic films, social-first cutdowns, in-app content for adidas’ Confirmed platform, animated fixtures and head-to-head graphics, and “Meet the Teams” interviews. Live-action green screen footage was combined with a fully CGI adidas-branded environment to create a scalable, broadcast-quality visual world.
A bespoke 3D system was developed across the campaign, including a rebuilt Consortium logo, animated graphic language, and a CGI trophy that carried through film, motion, and social. The trophy was later produced as a physical object via 3D printing, reinforcing the campaign’s identity with a tangible final prize.
Created in conjunction with The Berry Creative Production Agency, and U-DOX Advertising Agency.
Teaser
Intro Film
CGI Trophy
3D Printed Trophy
