Charlotte Tilbury Crystal-Infused Lip Oil Launch
Overview
The Lip Oil launch introduced a crystal-infused formula positioned around deep hydration and surface luminosity. Rather than relying on familiar “wet” tropes, the imagery focused on texture, clarity, and the sensorial payoff promised by the product’s ingredient story. The goal was to show hydration as something refined, intentional, and high-gloss without drifting into excess or distraction.
Concept
The visual direction centered on magnified tactility: close, precise still-life, controlled reflections, and lighting that emphasized purity and moisture. Liquid movement, subtle lens distortion, and clean material contrasts suggested a replenishing effect - mirroring the product’s promise of “hydrated, luscious lips.” The resulting triptych distilled the Lip Oil’s identity into a set of images that felt crisp, modern, and quietly luxurious.
Model Campaign
Still-Life
Video
Swatching
